Skip to content

Hime

AI Instagram Management and Automation

A Mix Master Product

Manage and automate Instagram with AI.

Hime helps businesses, creators and agencies schedule Instagram content, automate conversations and create AI-assisted media from one dashboard.

Availability: AvailableReady to use today.
Request a demoSee how it works
Illustrative preview with sample data, not a screenshot.

The challenge

The problem

An active Instagram account needs constant attention. Teams have to:

  • Plan, create and publish content consistently
  • Answer comments and direct messages
  • Respond to story replies and mentions
  • Handle several accounts at once
  • Keep track of what is scheduled

The solution

How Hime helps

Hime is designed to make that work easier. Schedule posts, reels and carousels in advance, and let chat flows answer common comments and messages automatically.

Each Instagram account is kept separate — with its own content, flows and credits — so agencies and multi-brand teams never mix them up.

Key capabilities

What you can do with Hime

Each capability shows whether it is available today, in beta, in development or planned.

  • Available

    Multiple Instagram accounts

    Connect Instagram Business or Creator accounts and manage them side by side.

  • Available

    Schedule posts, reels and carousels

    Publish now or at a chosen time, and see the status of every scheduled item.

  • Available

    Comment and DM automation

    Reply automatically to comments and direct messages.

  • Available

    Story replies and mentions

    Respond automatically when people reply to or mention you in stories.

  • Available

    Multi-step chat flows

    Build conversations with text, buttons, cards and follow-up steps — with a daily limit per flow.

  • Available

    Media library

    Keep the images you create and upload ready for your next post.

  • Available

    Usage credits

    See every credit purchase and use, per account. Nothing is charged when an action fails.

Benefits

Why it matters

  • Save time managing Instagram
  • Publish more consistently
  • Respond to customers faster
  • Automate repetitive conversations
  • Manage several accounts
  • Create content with AI assistance

How it works

Step by step

  1. 1Sign in.
  2. 2Connect an Instagram account through Facebook.
  3. 3Create content or an automated chat flow.
  4. 4Let AI help with images or captions.
  5. 5Publish immediately or schedule for later.
  6. 6Review your content and conversation activity.

AI assistance

Where AI helps

AI helps you create faster. You decide what is published and how flows respond.

You remain in control. AI helps prepare the work, while you review and approve important content and actions.

  • Generate images

    Available

    Describe an image and save the result straight to your media library.

  • Write captions

    Available

    Turn a short prompt into caption ideas.

  • AI-assisted replies

    In development

    Replies written by AI instead of fixed templates.

Use cases

How businesses use it

  • A clothing brand

    Schedules a week of posts and automatically answers “price?” and “sizes?” comments.

  • A creator

    Sends a link to everyone who replies to a story with a chosen keyword.

  • A social-media agency

    Manages content and automations for several client accounts, each kept separate.

Who it is for

Built for

  • Small businesses
  • Creators
  • Instagram-based brands
  • Marketing teams
  • Social-media managers
  • Agencies
  • Multi-brand operators

Inside the product

What you will see

  • Account dashboard
  • Content calendar
  • Automation-flow builder
  • AI image assistant

The preview at the top of this page is illustrative and uses sample data.

Product status

Where it is today

Availability: Available
  • Scheduling, chat flows, AI images and captions are available.
  • AI-written replies are in development; replies use templates today.
  • A new version connected to Mix Panel is being rolled out so resellers can offer Hime under their own brand.

FAQ

Common questions

Which Instagram accounts can I connect?

Instagram Business and Creator accounts, connected through Facebook.

Does Hime support other social networks?

No — Hime is focused on Instagram. For managing several social platforms, see Mix Post, which is coming soon.

Can AI reply to my customers?

Automated replies use templates you write today. AI-written replies are in development.

How does pricing work?

Hime uses credits. Each connected account has its own balance, and nothing is charged when an action fails.

Related products

You may also like

  • Availability: Coming soon

    AI Social-Media Management

    Mix Post

    Plan, create and publish social content across major platforms from one AI-powered workspace.

    • Every profile together
    • One content calendar
    • AI content assistant
  • Availability: Available

    AI Google Business Profile Management

    My Places

    Manage your Google Business Profiles, reviews, posts, media and local visibility with AI-powered assistance.

    • Accurate profiles
    • Faster review replies
    • Better local visibility
  • Availability: In development

    Omnichannel Marketing

    Mix Sender

    Plan and manage customer outreach across WhatsApp, email and telecalling from one marketing workspace.

    • Every channel together
    • Consistent outreach
    • Faster follow-ups

Automate with Hime

See how Hime can save your team hours on Instagram every week.

Request a demoAll products